A Bloodbath for 2010: the Smartphone market preview
The big battle this year in mobile will be in smartphones. Not because of reasons many pundits and analysts now suggest, that somehow this is that everybody caught the iPhone fever or that Google somehow energized the field with its Nexus phone. No, those are overhyped views with an overly US-centric view. Remember that differing from most high tech and media industries like computers, TVs, air travel, advertising, military spending, music, movies, rocket science etc, where the US tends to reflect about half of global spending of the given industry. That is not so in mobile telecoms. US cellphone users (about 285 million subscriptions) represent only 7% of the global subscriber base of 4.6 Billion.
Also by Tomi Ahonen, an excellent write-up on what to expect from 2010 in regards to mobile phones and the companies that build them.
